HOW WE HELP YOU
THOUGHT LEADERSHIP CAMPAIGNS
Thought leadership is one of those phrases that gets tossed around a lot, but what does it really mean?
For us, it’s an opportunity to craft a fully integrated marketing and communications vehicle that drives engagement between a firm and its clients.
We know how to identify the right issues and the most precise path to market that will create those connections and amplify your voice above the fray.
From websites to podcasts to video and beyond, we’ve used every medium to take complex ideas and make them readily accessible to all, and can help you do the same.
We unpack complicated legal and business principles impacted by market developments and illuminate the narrative driving an organization by creating content that is relatable, relevant, and engaging to your target audience.
CONTENT DEVELOPMENT
PROGRAM DEVELOPMENT AND MANAGEMENT
Driving performance while navigating heavily matrixed partnership-based organizations is not for the faint of heart, but we know this world inside and out.
When you need a partner that can hop on board and wrangle results – whether from scratch or for an existing program – we can get you where you need to go.
Let’s be real. Professional service firms do not typically embrace the strategic planning process with joy. We won’t pretend that we can make it painless, but we do know how to craft a framework that will lead to meaningful action and drive the program throughout the firm to ensure full engagement.
STRATEGY AND
PLANNING
PROFESSIONAL DEVELOPMENT PROGRAMMING
Not every marketing and business development team has the resources to dedicate to the types of services we offer, but every team does need to deliver at an increasingly high level.
We develop and conduct respected bespoke workshops that can help your team sharpen their skills across the full spectrum of thought leadership, innovation, and strategy.
Whether it’s identifying your unique selling proposition to lay the foundation for a genuinely distinct brand or helping you tell your story in the most compelling way possible, The Haughey Group knows how to extract, develop, and refine the elements of each client’s organization that will become your memorable calling card.
BRANDING